The (Il)legality of Algorithmic Personalized Pricing: A Canadian Perspective
Resource type
Authors/contributors
- Esposito, Fabrizio (Editor)
- Grochowski, Mateusz (Editor)
- Chapdelaine, Pascale (Author)
Title
The (Il)legality of Algorithmic Personalized Pricing: A Canadian Perspective
Abstract
As the personalization of e-commerce transactions continues to intensify, the law and policy implications of algorithmic personalized pricing (APP) should be top of mind for regulators. Price is often the single most important term of consumer transactions. APP is a form of online discriminatory pricing practice whereby suppliers set prices based on consumers’ personal information with the objective of getting as close as possible to their maximum willingness to pay. As such, APP raises issues of competition, privacy, personal data protection, contract, consumer protection, and anti-discrimination law.This book chapter looks at the legality of APP from a Canadian perspective in competition, commercial consumer law, and personal data protection law.
Book Title
The Cambridge Handbook of Algorithmic Price Personalization and the Law
Series
Cambridge Law Handbooks
Place
Cambridge
Publisher
Cambridge University Press
Date
2025
Pages
237-269
ISBN
978-1-009-36791-2
Short Title
The (Il)legality of Algorithmic Personalized Pricing
Accessed
3/27/25, 4:50 PM
Library Catalog
Cambridge University Press
Extra
Citation
Chapdelaine, P. (2025). The (Il)legality of Algorithmic Personalized Pricing: A Canadian Perspective. In F. Esposito & M. Grochowski (Eds.), The Cambridge Handbook of Algorithmic Price Personalization and the Law (pp. 237–269). Cambridge University Press. https://doi.org/10.1017/9781009367912.014
Author / Editor
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